Earlier this year at National Marathon, with 40K people were around the start at the DC armory, and the event notification system we signed up for was overwhelmed so our group text messages were getting cached and taking tens of minutes to get through to everyone. At 6:40am, the 6:00 am message that the parking was full and that parking on the streets would be allowed by DC police got through – after a HUGE traffic jam was formed and we were all ready stuck....
Despite the current implementation difficulties, the apps to actually handle this kind of messging efficiently are becoming very cool and useful – we are moving from the early goofy “flash mob” application to “Smart Mobs” with context-aware message groups [context: interests, job function, location], which are all good starts on mobile collective-intelligence applications. Can we apply this type of context-aware group messaging technology to paying customers? Could our "Geo-casting" idea be extended to this kind of situation? This certainly has great application for emergency services, civil warning systems, defense applications, etc…
Tuesday, October 5, 2010
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